From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant–in the blink of an eye–that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work–in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink” the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”–filtering the very few factors that matter from an overwhelming number of variables.
Blink : The Power of Thinking without Thinking English By (author) Malcolm Gladwell Hardcover
UGX 140,000
Format Hardback | 277 pages
Dimensions 142.75 x 210 x 26.92mm | 381.02g
Publication date 11 Jan 2005
Publisher Little, Brown & Company
Imprint Little, Brown and Company
Publication City/Country New York, United States
Language English
Edition Statement New
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ALEX FERGUSON My Autobiography: The autobiography of the legendary Manchester United manager Paperback – 23 October 2014
Sir Alex Ferguson’s compelling story is always honest and revealing he reflects on his managerial career that embraced unprecedented European success for Aberdeen and 26 triumphant seasons with Manchester United.
Sir Alex Ferguson’s best-selling autobiography has now been updated to offer reflections on events at Manchester United since his retirement as well as his teachings at the Harvard Business School, a night at the Oscars and a boat tour round the Hebrides, where he passed unrecognised.
The extra material adds fresh insights and detail on his final years as United’s manager.
Both the psychology of management and the detail of football strategy at the top level can be complex matters but no-one has explained them in a more interesting and accessible way for the general reader than Sir Alex does here.
MY AUTOBIOGRAPHY is revealing, endlessly entertaining and above all inspirational.
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