influence : The Psychology of Persuasion

UGX 97,800

  • Paperback | 336 pages
  • 135 x 203 x 21mm | 278g
  • 24 Jun 2011
  • HarperCollins Publishers Inc
  • HarperBusiness
  • New York, United States
  • English
  • Revised ed.
  • 006124189X
  • 9780061241895
  • 173

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“Influence”, the classic book on persuasion, explains the psychology of why people say “yes” – and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of “Influence” will move you toward profound personal change and act as a driving force for your success.

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